According to CommerceNet and Neilsen
Media Research, The top five items shopped for online are
cars and car parts, books, computers, clothing, and Cds and
videos. While the second through fifth ranked categories are
fairly close in terms of shoppers, cars and car parts is in
the lead by several million shoppers. Cars/Car parts account
for 18.2 million people, second is books with 12.4 million.
The biggest reason is that cars are much more easily shopped
for online than offline.
Some ClassyAuto Statistics:
- Average over 350,000 hits per day
- Network 10 web sites and growing
- Ranked on the first page of search engine results for most
vehicle searches, often number one
- Print media partners reach hundreds of thousands of readers
each month
- Other internet partners ad another several million hits per
month
How do you take advantage of this
market?
- You need a website
- Your inventory needs to be online for consumers to
browse through
- Your website needs relevant traffic
Make Your Existing Advertising Even
More Effective
You can use your existing print advertising to further drive
buyers to your website. Include your specific vehicle url
(website address) in
all your ads. Look at 2 sample newspaper ads below. which
would drive more interest to your dealership?
|
ACURA '01 INTEGRA
LS Coupe, If you want the
cleanest, this is it! Only
26,778 miles & it shows!
Call Now!
King Auto Sales
Toll Free 1-877-877-8777 |
ACURA '01 INTEGRA LS
View Details and Pics at
www.kingauto.com/2056
Call Now!
King Auto Sales
Toll Free 1-877-877-8777 |
|
Basic Newspaper Ad |
Ad with internet address |
Think about it. Successful dealerships are already
implementing this, be the first in your market to do
it effectively. |
